Unicharm AU: Amazon dashboard
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Source: Vendor Central, Sourcing view. Unicharm's own data only.
Return rate by month
Customer returns ÷ shipped units in the same month. Returns can relate to units shipped in an earlier month.
Top products
Unicharm's actual Vendor Central sales by product, following the brand, segment and measure selected at the top of this section. The products above the magenta line together make up 75% of the total. "Last 3 vs previous 3" compares the latest three months with the three before, to show which products are growing or fading (it needs six months of data, so it shows a dash for newer brands). "No shipments" marks products that sold earlier but shipped nothing in the latest month, which can mean a stock-out or a delisting.
Market: Baby Love vs Huggies
Source: Helium 10 Market Tracker 360 estimates for all brands. Market built on the keyword "nappies" in the Nappy Changing and Potty Training categories, excluding titles with swim, wipes, cloth or adult. Only disposable nappies, nappy pants and overnight pants are counted; bins, bags, creams, changing mats and unidentified listings are excluded. Not comparable with the Vendor Central figures above.
SKU analysis: Baby Love vs Huggies
This section looks at the individual products behind the market view above. It uses the same Helium 10 market, so the totals match: products on Amazon AU found by searching "nappies" in the Nappy Changing and Potty Training categories, limited to disposable nappies, nappy pants and overnight pants. For each product, Helium 10 estimates the revenue and units sold each month. We read the size and pack count from each product title, so prices can be compared per nappy rather than per pack. All figures are Helium 10 estimates and are not comparable with the Vendor Central figures at the top of the page. Use the buttons to switch segment, brand and period.
Top contributors
The brand's products in this segment, ranked by estimated revenue for the selected period. The products above the magenta line together make up 75% of the brand's revenue, so they are the ones that matter most. Avg price is the average price paid per pack (revenue ÷ units sold). Per nappy (per pant for overnight pants) divides that by the pack count, so packs of different sizes can be compared fairly. A dash means the title does not state a size or pack count, usually because the listing groups several sizes. "Not in VC" marks Baby Love listings that do not appear in Unicharm's own Vendor Central sales, such as listings by other sellers, older listings or listings that group several sizes.
Top contributors by month
The same top products, month by month, to show when a product launched, grew or dropped away. All other products of the brand are combined into one row. Switch between revenue, units sold and each product's share of the brand's monthly revenue.
Price per nappy by size
For the same size, who charges more per nappy: Baby Love or Huggies? Each price is total sales ÷ total nappies sold (packs sold × nappies per pack) for the selected period, so best sellers count the most. A brand needs at least A$5K of sales in a size before a price shows.