Unicharm AU: Amazon dashboard

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Source: Vendor Central, Sourcing view. Unicharm's own data only.

Return rate by month

Customer returns ÷ shipped units in the same month. Returns can relate to units shipped in an earlier month.

Market: Baby Love vs Huggies

Source: Helium 10 Market Tracker 360 estimates for all brands. Market built on the keyword "nappies" in the Nappy Changing and Potty Training categories, excluding titles with swim, wipes, cloth or adult. Only disposable nappies, nappy pants and overnight pants are counted; bins, bags, creams, changing mats and unidentified listings are excluded. Not comparable with the Vendor Central figures above.

Helium 10 estimates undercount Baby Love against Vendor Central. Baby Love parent listings that mix swim pants, nappy pants and SleepyNights are excluded from segment views. Huggies may include some US-import listings.